The INVEST Method is a modern marketing mix, replacing the antiquated 4 P’s of Marketing.

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Available on Amazon

in Kindle and Print

BETTER MARKETING 

In a post-internet world, the basic principles being taught about marketing are wildly inadequate.  They don’t define effective modern marketing.  
 
Learn the 6 principles of the INVEST method, a new marketing mix that embraces the complexity of our new technological world while retaining the wisdom and logic of previous philosophy.  
 
INVEST evaluates, organizes, and inspires every part of your marketing planning and execution. Replacing the 4 P’s of Marketing, INVEST stands for:

INFORMATION

 

NETWORK

VALUE

EXPERIENCE

STRATEGY

TECHNOLOGY

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Carl Holden is available for Speaking and Consultation

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